There are several ways to gather information to optimize your SEO strategy. You can conduct customer interviews or surveys to discover what potential customers are searching for. If your company has a sales department, they can also be helpful in gathering information on common questions and concerns.

These Atlanta Digital Marketing Agency free trial data can help you come up with the right keywords. A good keyword research tool can help you gather this information.

Customer surveys

Keyword research is a vital aspect of search engine optimization (SEO). Keyword research can help you improve the visibility of your website on search engines. It can also help you understand the needs and concerns of your customers. You can gather this information from interviews or customer surveys. In addition, you can use social media platforms such as Facebook to gather customer information.

Interviews

A candidate may have the ability to optimize a website by using various optimization tactics. This helps the SEO specialist to identify weak spots and identify more effective marketing techniques. SEO specialists analyze key performance metrics and identify areas where the site can use more work to improve its rankings. If the candidate has a strong understanding of keywords and how they work, it will be apparent from their answers.

While keyword research is an essential part of SEO, some candidates find the task tedious. As a result, you may want to elicit an explanation of their method. It is important to discuss their approach, including user intent, competitor analysis, and positive and negative keywords. Having this information at hand will give you a clearer idea of the type of candidate you're interviewing.

Keyword research helps you identify popular search queries that your target audience uses. Knowing these terms will help you determine the best content topics to address. In addition, they will help you determine which keywords to target for your marketing campaigns.

Google's Keyword Planner

Google's Keyword Planner is a tool that allows you to find and filter relevant keywords. It also provides you with the average monthly searches for the keywords. However, this data is not completely accurate. Use keyword filters to find the keywords that are most relevant for your business.

When you're using Google's Keyword Planner, make sure to be strategic with the information you enter. For example, if you're looking to improve traffic to your website, you might want to optimize the landing page for your website's main page with keywords related to your niche.

Once you've narrowed down your list of keywords, you can enter them into Google's Keyword Planner to see what your competitors are using. It's best to use keywords that have low competition and are searched frequently. You should also include long-tail keywords, which have specific search intent.

Answer the Public

Answer the public is an online tool that provides free keyword research. All you need to do is type in a general search term and it will return a list of questions that people are asking about that term in search engines. You can use the list to refine your keyword research and to find relevant questions. You can also use the "People also ask" section to find more common questions.

Before starting any campaign, it's important to understand which keywords are most valuable for you. Identifying the right keywords for your business will help you reach the right customers and ensure your SEO is effective.

Often, the words you use to describe your services are not the same as those that attract customers. You may have a great idea for a campaign but not be able to sell your services with those terms.